Word: technicoloration
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Dates: during 1940-1949
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...American Romance (MGM) is a $3,000,000,151-minute, Technicolor "epic" of the U.S'. steel industry. Producer-Director King Vidor, one of Hollywood's abler craftsmen (The Big Parade, H.M. Pulham, Esq.) and most earnest innovators (Hallelujah, Our Daily Bread), took fire 18 years ago with the idea of filming a U.S. history in terms of steel. He eventually ignited Louis B. Mayer, too. But the resulting conflagration is a one-alarm blaze, at best...
Without benefit of plot, suspense, or believable people, this glorification of the American dream has the stiff unreality of a daguerreotype reproduced and brought to life in some of the finest Technicolor photography of U.S. industry yet filmed...
Greenwich Village (20th Century-Fox) provides a hackneyed but handsome vehicle for a number of Hollywood virtuosos, notably Brazilian Dancer Carmen Miranda and the plug-ugly king of illiterary men, William Bendix. Resplendently decked out in Technicolor, the film is a gaudy, expensive improvisation on the oft-told story about a cafe singer (newcomer Vivian Elaine) who yearns to be a musicomedy queen, and a struggling composer (Don Ameche) who wants to have his concerto played at Carnegie Hall...
...spectacle. Instead of South Sea Islanders or Arabians, Miss Montez is surrounded by gypsies and feudal barons. However, she still weaves her torso in the same seductive fashion, eyes muscular Jon Hall with the same old sultry yearning. To show his gratitude, Hall swims moats. Most original use of Technicolor: a close-up in which the entire screen is pink with Miss Montez' heaving breast...
...prize-winning novel for which Mr. Mayer gouged himself is Author Goudge's 13th. It lacks the sterner virtues of good literature, but it is tasty as a marshmallow, and practically written in Technicolor. Its setting swings between Britain's romantic Channel Islands and New Zealand, from 1830 to 1900. Its atmosphere is one of gentle domesticity, flavored with salty thrills of sea journeys and pioneering among the Maoris at the world's bottom...