Word: technicoloration
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Dates: during 1940-1949
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...their title hit on a moonlit country buggy ride. In real life Jack Norworth dreamed up Harvest Moon in a Manhattan subway train. Just as fictitiously, Nora tries to save Jack's career by pretending to throw him over, but is last seen with him in triumphant Technicolor, smiling out of a harvest moon in Ziegfeld's 1907 Follies...
...magazines have been aghast for the past month or so over the advertisements for "Lady in the Dark,"--the first ones in which Ginger Rogers has allowed her rather muscular legs to be shown to the non-paying public. But the movie itself, despite the lure of Miss Rogers' technicolor outfit and the legs, does not have nearly the punch which was supplied by the stage play of the same name...
...Lady in the Dark" is a complex job, as was the show, which required a revolving stage, and parts of it are worth the price of admission. The technicolor is gorgeous, and the setting impressive, making the whole movie a gorgeous spectacle. It has many of the bits that made the Moss Hart production the hit of 1941, but it doesn't go over entirely; and it's hard to place the blame...
Lady in the Dark (Paramount] is $3,000,000 worth of free advertising for psychoanalysis and more than your money's worth of entertainment, if you can comfortably contemplate the id in Technicolor. In any case, this screen version of Moss Hart's Broadway hit is a munificent, ingenious show, as artificial, colorful and shakily pretty as a cathedral made of Jello...
...Mann, turned up to hear Henry Wallace. Marquee names on the committee included Jimmy Cagney, veteran Hollywood labor leader, Rosalind Russell and Charles Boyer. Heading them all was Dudley Nichols, who wrote the screen version of The Bell, and put in it what little antiFascism finally peeped through the Technicolor...