Word: technicoloration
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Dates: during 1940-1949
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...Forest Rangers (Paramount) is the story of two fights, of which the first is a Technicolor natural. Fight No. 1 is waged by the Rangers against fire in U.S. National Forests. Fight No. 2 is the cat-spat which Paulette Goddard and Susan Hayward wage over Fred MacMurray, while Rival Regis Toomey watches enviously at the ringside...
...Technicolor makes the landscapes of the U.S. Northwest look as handsome and healthy as skookum apples. It also makes fire look very fiery while the sound of rushing flames suggests the rumpling of tons of cellophane. So long as The Forest Rangers sticks to these simple properties, and to firefighting methods, the picture is gaudy, noisy, unsafe and sane. But all too soon Cinemactress Goddard falls off a horse and flattens Cinemactor MacMurray, who immediately feels (or so he says) "like I had swallowed a comet." While he digests it, which takes a long time, fires are in abeyance...
...oily blue-blackness of smoke, the strange black flowers and white streamers painted on the sky by planes and bursting ack-ack, the mortal brilliance of blood-Technicolor vindicates the remark made about it at its birth a decade ago that "Now Hollywood is ready to film the Last Judgment." The film jumps crazily when the bombs rock the Hand; and the camera shifts again & again to the faces of two young Marines firing an anti-aircraft gun-not in fear, not in bloodthirst, but only intently, the way an outfielder watches a fly ball...
Although one of Hollywood's almost unbearably beautiful young males, Victor Mature, plays the Dresser role, he is generally bearable. Whenever he gets coy, out of character and into fatuity, Director Irving Cummings distracts attention from him with a mighty pretty red herring: beauteous Rita Hayworth, who, in Technicolor, singing and dancing her way through eight melodies, is enough to raise hair on the boys in baldhead...
...rest of Hollywood. It is called "insurance." It works this way: after loading Reap with all the enticing ingredients he could think of, De Mille insured it against failure by adding the ingredients of recent successful escape pictures and doing them a bit bigger or better, plus Technicolor...