Word: technicoloration
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Father Day, rambunctious kingpin of Broadway's five-year-young Life with Father, fetched a record price to splutter in Technicolor for Warner Bros. Warners will give the owners (Mrs. Clarence Day, Producer Oscar Serlin, Dramatists Howard Lindsay & Russel Grouse) $500,000 down and half the gross, cannot release Father before 1947, must obey the owners' Ten Commandments (sternest commandment: thou shalt not film any script of which we disapprove...
...solidest single achievement of the movie, in fact, is to give the Smiths something to be sorry about: the real love story is between a happy family and a way of living. Technicolor has seldom been more affectionately used than in its registrations of the sober mahoganies and tender muslins and benign gaslights of the period. Now & then, too, the film gets well beyond the charm of mere tableau for short flights in the empyrean of genuine domestic poetry. These triumphs are creditable mainly to the intensity and grace of Margaret O'Brien and to the ability of Director...
...American Romance (MGM) is a $3,000,000,151-minute, Technicolor "epic" of the U.S'. steel industry. Producer-Director King Vidor, one of Hollywood's abler craftsmen (The Big Parade, H.M. Pulham, Esq.) and most earnest innovators (Hallelujah, Our Daily Bread), took fire 18 years ago with the idea of filming a U.S. history in terms of steel. He eventually ignited Louis B. Mayer, too. But the resulting conflagration is a one-alarm blaze, at best...
Without benefit of plot, suspense, or believable people, this glorification of the American dream has the stiff unreality of a daguerreotype reproduced and brought to life in some of the finest Technicolor photography of U.S. industry yet filmed...
Greenwich Village (20th Century-Fox) provides a hackneyed but handsome vehicle for a number of Hollywood virtuosos, notably Brazilian Dancer Carmen Miranda and the plug-ugly king of illiterary men, William Bendix. Resplendently decked out in Technicolor, the film is a gaudy, expensive improvisation on the oft-told story about a cafe singer (newcomer Vivian Elaine) who yearns to be a musicomedy queen, and a struggling composer (Don Ameche) who wants to have his concerto played at Carnegie Hall...