Word: technicoloration
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...scenery's great when Betty Grable, John Payne and the Canadian Rockies get together. Add a dash of technicolor and flavor with Harry James' hot trumpet and you might have something in the way of escapist fare. But "Springtime in the Rockies" barely escapes with its life after being mistreated by such cinema bogeys as lack of plot and the inability of Grable or Payne to do much more than look very much like Mr. and Miss Atlantic City...
Arabian Nights (Universal) would be just another oldtime sheik picture but for 1) sleek Maria Montez, 2) Technicolor. The new year will be Technicolor's year, and in Technicolor Miss Montez will help make it happy...
Sophisticated Producer Walter Wanger has used Technicolor to create a fabulous spectacle, but he does not take his work too seriously. The tale pokes fun at itself and slyly cuckolds the Hays office. In Nights there is a tubby old boy who claims to have been "the Bag of Bagdad." There is an Aladdin (John Qualen) whose companions jeer: "You've told that lamp story so often you believe it yourself." There is a Sinbad (Shemp Howard) whose refrain is: "This calls to mind an experience I once had as a sailor." And there is a harem which does...
...picture is full of fire, galloping steeds and sword play-most of the playing by copper-torsoed Jon Hall, who plays Haroun-Al-Raschid to Miss Montez' Sherazade. But that is not all. The picture is, besides, an unusually effective Technicolor job. Best shots: the play of sunlight and shadow across the rich bronze desert sands...
Arabian Nights is a forerunner of a flood of Technicolor pictures scheduled to come from Hollywood in this year. Last year Hollywood made 25 feature films in color, some 10% of its total footage. It now has 36 in production or preparation. One big studio (20th Century-Fox) plans to make 25% of its features in color. The Technicolor Motion Picture Corp., which processes color film for all the studios, is turning out some 7,000,000 feet a month. But not many of the feet will be as pretty as Miss Montez...