Word: technicoloration
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Although one of Hollywood's almost unbearably beautiful young males, Victor Mature, plays the Dresser role, he is generally bearable. Whenever he gets coy, out of character and into fatuity, Director Irving Cummings distracts attention from him with a mighty pretty red herring: beauteous Rita Hayworth, who, in Technicolor, singing and dancing her way through eight melodies, is enough to raise hair on the boys in baldhead...
...ships to buck them; a monster squid, brave men and bold to tackle it; a dressmaker's dream of a cotillion; flora & fauna and seascapes galore; vermilion cockatoos and great red cheeses; red-coated slaves and monkeys in the rigging; rooms, houses, towns, cities, dripping with elegance and Technicolor...
...rest of Hollywood. It is called "insurance." It works this way: after loading Reap with all the enticing ingredients he could think of, De Mille insured it against failure by adding the ingredients of recent successful escape pictures and doing them a bit bigger or better, plus Technicolor...
Backing the non-profit consumers co-operative movement, throughout the country, the Harvard Teachers Union is co-sponsoring a series of three technicolor films on the subject with the Cooperative Food Stores. They will be shown next Monday at 8 o'clock in New Lecture Hall...
...some reason, probably because it's in technicolor, "Bahama Passage" is billed above "Unholy Partners" in a dreary show at the U.T. Actually, both features can take a back seat to Donald Duck. Not only does the short present Donald in his customary good form, it proves in a fast ten minutes that Hollywood can propagandize for defense without the usual conglomeration of platitudes and bathing-beauties...