Word: technicoloration
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Vogues of 1938 (Walter Wanger) can be chalked up as a minor Hollywood triumph on two counts: 1) it is the most enticing example of Technicolor yet produced; 2) it has apparently found a formula for transforming the fashion show from a boring newsreel short to a full-length revue that both men and women can sit through without squirming. Incidentally it not only glorifies the U. S. girl (its showgirls include such well-known models as Jaeckel's Betty Wyman, Lucky Strike's and Chesterfield's Ida Vollmar) and U. S. fashions but implies that...
...Warner executives boasted about $5,000,000 worth of stories already on their shelves to choose from. This year's 60 Warner productions will include eleven Manhattan plays, among them Tovarich, Yes, My Darling Daughter, Boy Meets Girl, White Horse Inn, On Your Toes. Also scheduled are two Technicolor pictures ; The Story of Emile Zola, to go with last year's Louis Pasteur; 17 pictures based on popular books...
...wife, Philadelphia's sprightly onetime "Liz" Altemus, was screen-tested for Scarlett, which she will not play. Other major Selznick productions will be Prisoner of Zenda, with Ronald Colman, Madeleine Carroll, Douglas Fairbanks Jr. and Mary Astor; also Adventures of Tom Sawyer and Nothing Sacred in Technicolor. First and most novel Wanger production will be Vogues of 1938. Most publicized Goldwyn contributions will be The Goldwyn Follies and Hurricane, sequel to MGM's Mutiny on the Bounty. Starting with the Follies, every Goldwyn production will be filmed in Technicolor. In England, Producer Korda's most noteworthy picture...
Another Big Broadcast, Marlene Dietrich in Angel, a Viennese novelty named Oscar Homolka in Ebbtide, with Frances Farmer, in Technicolor (Paramount...
...Star Is Born" is heartily recommended for your enjoyment. It is the first film in Technicolor where color does not have the leading role, (there is but one sunset scene, and that one is very effective); it is the first film in many years that Miss Gaynor has looked the age of the person she portrays; it should be the first film you see on your next visit...