Word: technicoloration
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...afraid of the big, bad wolf?" sang the cocky little pigs in Walt Disney's Silly Symphony, the technicolor short which, held over in Manhattan ever since its appearance last spring (TIME, June 5), is still talk-of-the-town. The big, bad wolf came, a frightful shaggy fellow with dripping chops and a chest as big as a barrel. He huffed & he puffed & he blew down the houses of sticks and straws, sent the foolish piglets scuttling to the wise piglet's house where they hid under a bed, yet like professional pluggers kept repeating their song...
...March of Time, decided it was not worth releasing but a shade too good to shelve.* After endless ineffective tinkering, Willard Mack and Edgar Allan Woolf rewrote the story. MGM selected a new cast. Broadway to Hollywood is the result. The few remaining shots from the old film-a technicolor ballet executing a blurred march down an exaggerated stairway-might better have been left out. Based upon the tedious conviction that there is nothing quite eo glamorous as a vaudeville actor, the rest of the picture is fairly entertaining because Frank Morgan and Alice Brady give such good performances...
...young men who like horses better than hogs were especially pleased by Three Little Pigs. The process that made the porkers pink was Technicolor and the two pleased young men were the cousins John Hay ("Jock") Whitney and Cornelius Vanderbilt ("Sonny") Whitney, who last week announced that they had bought a substantial share of Technicolor Motion Picture Corp. They also announced they were forming a production company. Pioneer Pictures, with Cousin Jock for president, to make feature-length colored films...
...subject in Hollywood for the last 20 years, still engages the attention of cinema engineers though most major producers are skeptical about using it except on rare occasions. From du Pont and M. I. T. engineers is soon expected an announcement that may revolutionize color pictures. Whether or not Technicolor's "three-component"' method is sufficiently perfect to make as good pictures of real people as it does of cartoons, whether it will be sufficiently appealing to make up for its expense, are two of the questions which Hollywood will be glad to have answered by the Whitney...
Like Whoopee, his most recent picture, Palmy Days (produced by Samuel Goldwyn) is in musicomedy form though not in technicolor. The setting is a baking factory with a gymnasium on the roof. Here the comely girls who work in the factory are seen going through body-building exercises which they do not seem to need. Cantor, stooge for a fortune teller who has hoodwinked the factory owner, takes charge of the plant as efficiency expert. He proves his efficiency by showing the owner how to make a funny noise, by putting on a floorshow at the bakery's lunch...