Word: technicoloration
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...good picture, quite certain to bring its makers (Metro-Goldwyn-Mayer ) substantial profits. It was notable because the 100% technicolor (see col. 3) was an improvement on previous color films. Too, it fills any huge auditorium with much the best voice yet known to cinemaddicts, the voice of Grand Opera Baritone Lawrence Tibbett. Also, it gives the voice a volume never before transmitted through the microphone except in the case of the noises emitted by Al (Sonny Boy) Jolson...
...Technicolor has been used with more or less success since 1922. Because it costs more per foot than black-and-white-films, producers formerly did not try it much. Last year the vogue of the experimental and obviously unperfected sound-device taught them that experiments could be profitable. Warner Brothers made the first all-Technicolor all-talking picture-On with the Show. Others followed. Technicolor, Inc. began to do a big business...
...Technicolor is the trade name of a process invented by Dr. Herbert Thomas Kalmus, onetime (1913-15) professor of electro-chemistry and metallurgy at Massachusetts Institute of Technology, now president of a $35,000,000 corporation. Dr. Kalmus built his first camera ten years ago. It took 15 months to build and cost $120,000. Technicolor cameras are cheaper now, but there are not many of them available ; a year ago there were only eight in the world. Technicolor, Inc. owns exclusive rights to its process - not the best process yet discovered for taking pictures in color, but the only...
Metropolitan -- "General Crack." John Barrymore up to his old stunts in his first all talking picture with scenes in technicolor...
Sally (First National). The difference between a musical comedy on the stage and one on the screen is that the size of everything is doubled and its effectiveness cut in half. This is a photograph, in pink technicolor shades, of a show without much wit or any good new songs. It is partly redeemed by the expert dancing of Marilyn Miller. Best dance: "A Wild, Wild Rose...