Word: technicoloration
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...system for eight and a half years. Twenty one years ago he worked for the Kinemacolor company. Its pictures showed only two colors. This came from taking two films simultaneously, one through one color screen, the other through another color screen. Then the two films were glued together. Technicolor and Prismacolor pictures shown at present-day theatres come through similar processes...
Wanderers of the Wasteland. Colored cinematography has at last achieved a colorable success. "Technicolor" is the process with which this picture paints Zane Grey in hues like unto none he ever dreamed of conveying to the babbitt consciousness. His reddest Indian, his most blushful sunset, his glaringest desert appear before the eye, often with a marked degree of credibility. The characters thus incolorated are incarnated in Jack Holt, Noah Beery, Kathlyn Williams, Billie Dove. These, together with Death Valley, the Arizona cacti, Red Rock Canyon?flawless in beauty all?glorify themselves forever...