Word: technicoloration
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Blonde Martine Carol, ex-wife of U.S. Actor Stephen Crane and France's No. 1 pin-up girl, has no hesitation about climbing in & out of her filmy clothes for the greater glory of Technicolor. Playing the skittish wife of a Napoleonic general occupying a northern Italian town in Un Caprice de Caroline Chérie, busty Martine bounces about in a low-cut bodice, splashes nudely in a shell-shaped bathtub, flits from moonlit gardens to candlelit bedrooms in a minimum of ninon...
Depression followed, and an ambitious male secretary at a major studio who asked for a raise was awarded a key to the executive washroom instead. The day was saved again by Technicolor, and in the sunlight of wartime prosperity, Hollywood made hay. But after the war the foreign market collapsed, and the domestic box office took a dive. The U.S. Supreme Court divorced the movie producers from their theater chains, and the studios no longer had a guaranteed outlet for their pictures...
...Paramount, for the benefit of 80-year-old Adolph Zukor, an antique stereo-camera was hauled up from the basement. Out the window went twelve days of production on Sangaree, a costume epic starring Fernando Lamas, and the whole thing was shot again in 3-D, with Technicolor. "Whaddya mean they won't wear glasses?" demanded Producer Bill Thomas. "They'll wear toilet seats around their necks if you give 'em what they want...
Accompanying the main feature is Bear Country, Walt Disncy's Technicolor account of an animal that spends its life doing nothing but eating and sleeping. It's a great sectacle, albeit a little conducive of envy...
...classic story of heroism and the definite desert extravaganza. Although there are no harems nor luscious Arabian princesses, thousands of Fuzzy Wuzzies and General Kitchener's valiant army stage a race riot that ought to please the most sadistic audience. Korda has taken full advantage of the possibilities of Technicolor to focus his camera on open wounds at every opportunity...