Word: technicolored
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...Technicolor's success was a typical Hollywood one-man show, by dour, dignified Dr. (of physics) Herbert T. Kalmus, 66, who plays table tennis, wears dark worsted suits, and keeps pretty much to himself...
...Toiled Horses. The co-inventor, developer, majority stockholder and president of Technicolor, Kalmus is a graduate of Massachusetts Institute of Technology (after which Technicolor was named). He was a professor for several years before he got interested in color photography. With two other M.I.T. graduates, he worked-out a crude color method in 1914, bought out his discouraged partners soon after...
Kalmus changed his process for his next picture, Toll of the Sea (1922). It was the first to use Technicolor's present process (in which no filters are used but special dyes are added to the film). It grossed some $250,000, of which Technicolor got more than half, and it sent Kalmus to Hollywood. When Jack Warner grossed $3,500,000 with his Technicolored Gold Diggers of Broadway in 1929, Technicolor hit the big time...
...company. Its product became bad, and business soon fell to nothing. Dr. Kalmus turned the tide by what he calls "an osmotic oozing toward perfection." He developed the two-color process into a three-color one (red, green and blue), thus could reproduce every shade of color. This gave Technicolor a virtual monopoly on three-color pictures. Dr. Kalmus has done his best to keep it that way, by his tight control of every phase of operations...
There are only 25 Technicolor cameras in existence (21 in Hollywood, four in England), and they belong to the company. It does not rent them, sell color film, or lend advisers. It simply "sells a service," i.e., films the production for movie companies. The charge is a basic price of 6.22? a foot for final prints (last year's footage...