Word: technicolored
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...Hollywood, Technicolor is a magic word. On movie marquees, it automatically increases the gross of a film as much as 25%. But during the booming war years the word was not so magical to Technicolor, Inc. Hampered by strikes and shortages, its earnings were just soso...
Last week, Technicolor, Inc. proudly announced that the old magic was finally working for it too. In its annual report, the company reported record net profits of $1,422,752 in 1947, more than three times those of 1946. What was even better, Technicolor was booked up solid for at least a year, even though it is expanding production...
...trade magazine Boxoffice, seemed cause more for alarm than pride. For in the last three months more & more seats have been empty in U.S. movie houses. Only the showiest spectacles seemed sure to attract the customer's eye; three of Variety's top-grossing six were in Technicolor...
...through the latest Tyrone Power Technicolor epic, this reviewer waited eagerly for that standard but entertaining scene where four thousand howling savages descend (at $25 an hour) on the hero's intrepid little band of one hundred (fifteen of whom are wounded in the left shoulder). It never came, and that's just about the trouble with "Captain from Castile"; it never quite comes off. Every scene seems to lead inevitably to a gigantic battle in the final reel, but all suddenly comes to naught as Mr. Power and friends march off into a sunset fadeout...
Most people who go to technicolor extravaganzas would rather have duels than dialogue, and battles than brainfood. If spectacles can be said to have a purpose, it is to give pure entertainment. The technicolor plot is generally too flimsy to carry on unless buoyed up by blood and swordplay. Until some cinemogul realizes that an intelligent picture can be filmed in color, this is the way it will always be: that the number of corpses is directly proportional to the worth of the picture...