Word: technicolored
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...Friend Flicka (20th Century-Fox) is a sun-drenched, innocent film as wholesome as graham crackers. It is mainly 89 minutes of handsome Technicolor shots of Utah landscape animated with horses. Both scenery and animals are so lustrous that they overshadow the picture's slight, demi-idyllic story about Schoolboy Ken McLaughlin (Roddy Mc-Dowall) and his nervous sorrel filly, Flicka. Young Ken trains the horse, nurses and loves her. He learns through these tasks and emotions much about the equipment he will need in adult life...
Also showing is "Hello, Frisco, Hello" with Alice Faye, John Payne, and Lynn Bari. The costumes for the lavish Barb'ry Coast shows-within-show are designed for technicolor, to say nothing of Alice's blue eyes, which regularly fill with tears. "You'll Never Know" is on the musical bill of fare. The talent is rationed...
Most of the nation's name bands and singers are signed to movie contracts; many of the nation's hit songs are coming from Hollywood; and Technicolor has overcome a fundamental problem that black & white photography posed; in Technicolor there is no loss of leg-art allure...
Released this week were two alluring Technicolor musicals...
...Faye & Co. tour Pacific Street's colorful saloons, stage a novel roller-skating dance, hop to Europe for a magnificent shot of a Dutch tulip field, and by way of plot attempt to prove that never the Barbary Coast (John Payne) and Nob Hill (Lynn Bari) shall meet. Technicolor does justice to Miss Bari's talents...