Word: technicolored
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...when Polaroid Corp. got an order for 2,000,000 special eyeglasses for a world's fair exhibit, Polaroid's President Edwin Herbert Land predicted: "The lenses will be used [to view] a three-dimensional Technicolor movie . . . This new movie in Technicolor is believed to be a forerunner of unusual developments in the art of motion-picture production...
Despite its Technicolor parade of sun-burned, gaudily-dressed couples, Mississippi Gambler remains a drab romance. Tyrone Power's discreet gambling and puritan manner would put a benevolent granny to shame, while Piper Laurie's reception of his passion stirs some deep psychological trauma--if you care to interpolate from an occasional tear runs Without damage down her lovely face...
Spindly James Stewart gets his man and Janet Leigh to boot in M.G.M.'s brawling Technicolor western, The Naked Spur. He also meets a gold prospector, a cavalry officer, and a murderer. As if this was not enough t make him a bonfire western movie hero, Stewart more or less survives Indian attacks and avalanches...
...lines. Two years ago, to skirt a decision between All About Eve and Sunset Boulevard, the Academy chose Born Yesterday. And last year An American in Paris became the darkhorse victor over A Streetcar Named Desire, A Place in the Sun, and Death of a Salesman. Gene Kelly's technicolor crepe suzette was a fine musical comedy--it was also inferior to the other three. Also last year unpopular Marlon Brando lost out to Humphrey Bogart as a matter of sentiment rather than performance...
...Story of Three Loves (MGM) is rich, triple-scoop helping of boy-meets-girl aimed at the matinee carriage trade. Dressed up with Technicolor, an assortment of stars and a variety of Continental backgrounds, the picture presents more than two hours of romance in three loosely linked episodes...