Word: technicolorful
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...companies have guarded their secrets as closely as Hollywood's Technicolor, Inc. It never sold any of its complex cameras; it merely "sold a service" to the moviemakers, stipulated that the cameras be manned by Technicolor's own crews. Every night the cameras were taken back to Technicolor's laboratories. Even Technicolor employees, who are hired, according to gagsters, "for their native reticence," often worked on only one phase of the Technicolor process, to keep them from learning the whole business...
Moviemakers have been none too happy about this tight control, which was safeguarded by a deal with Eastman Kodak giving Technicolor exclusive rights to a three-color film it had developed. Although Technicolor adds as much as 25% to box-office receipts, crusty old (68) Dr. Herbert T. Kalmus (TIME, March 22, 1948) did not expand his company to keep up with demand. Producers have had to wait as long as six months for printed color film. Thus, they secretly cheered when the Department of Justice filed an antitrust suit against Technicolor 2½ years ago, charging .that it maintained...
...rich but delicately tinted Technicolor, Cinderella is unalloyed make-believe, without the disenchanting sight of a single photographed human face. It embellishes the outline of the classic tale with half a dozen simple, hummable tunes and the abounding whimsies of eight Disney writers. The fairy godmother becomes a dithery homebody who has some trouble remembering the magic words; the king is a wildly irascible sentimentalist, and a whole Disney menagerie cavorts on all sides...
...Samson and Delilah" is obviously supposed to be something special. It starts off with a three minute overture against a blank screen (tinted royal blue), and the management bilks you out of a buck and a quarter to get in. In addition, the whole shebang is filmed in "glorious technicolor with a cast of thousands." Certain of the scenes were actually taken in the Holy Land, and DeMille caused a huge cork temple to be built which was destroyed in the cosmic finale. Yet "Samson and Delilah" is in actuality merely pretentious and unusually dull...
This is a dubious assertion. "The Inspector General" is a good technicolor musical but it is no comedy masterpiece...