Word: technicolorful
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Color photography was not new (books had been written on it in 1855). But only one company, Technicolor Inc., had produced it successfully for the movies. Now Technicolor had a virtual monopoly of A pictures. This fact did not discourage Loss. Technicolor was booked solid (about 30 feature pictures a year, plus shorts), and it was turning business away. There seemed to be room for Cinecolor...
...process which could produce "rushes" (unedited film) in color film 24 hours after it was taken and at a cost of only 20 to 25% more than black & white film. Moreover, the movies could be taken with ordinary film cameras and with black & white film plus special filters. Technicolor needed about four days to print rushes, needed special cameras and technicians to handle them, thus cost some 40% more than black & white. True, Cinecolor had only two colors, thus could not mix all shades. Technicolor, with its three colors, had a complete palette. Artistically Technicolor was far superior...
...sleeper" (surprise hit) of the year. Result: Cinecolor is now booked solid until July 1947, expects to make its first profit this year, about $200,000 net. By the end of next year, Cinecolor expects to be printing 100 million feet of film a year, about half Technicolor's normal production. It also expects to turn out three-color films, with a new simplified process of its own, to compete with Technicolor...
Henry V--at the Esquire--All you've heard and more; a sensational script, superb acting and direction by Olivier and company, the best settings and music in screen history, and technicolor at no extra charge. You'll like it, so throw away your prejudices...
Smoky. Expert Technicolor treatment of the Will James story, starring Fred MacMurray and a piece of beautiful black horseflesh (TIME, July...