Word: technicolorful
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...gold medal for ''Distinguished Services to Advertising" was made to Alfred William Erickson. Until his death at 60 last November, "Eric" Erickson was chairman of the board, McCann-Erickson Inc., advertising agency; chairman of the board, Congoleum-Nairn, Inc., floor coverings; chairman of the executive committee, Technicolor, Inc.; member of the executive committee, Bon Ami Co. Leaving acknowledgments to her dead husband's partner, Henry K. McCann, Mrs. Erickson heard him praised as: the father of the commission basis upon which modern advertising agencies operate; one of the fathers of the American Association of Advertising Agencies...
From his Barrett association and his advertising activities he went on into Bon Ami, Technicolor, Boorum & Pease Co. But advertising remained his first love. In 1930, having then but his one office in Manhattan, he merged his agency with H. K. McCann Co., giving the new firm seven U. S. and three European offices, adding to the impressive list of Erickson accounts such majors as the Standard Oil group, California Packing, Zonite, Beech...
Wings of the Morning (New World). Made in England, first directorial job of a onetime Fox cutter, named Harold Schuster, Wings of the Morning appears by liberal analysis to be a technicolor romance about the Epsom Derby. It takes a very liberal analysis to boil down the impudent, abstracted charm of the picture into this or any other trade category. Wings of the Morning glows with the kind of imagery which used to absorb the late Donn Byrne, upon some of whose stories it is based. Its tinted surfaces are vivid with gypsies, Irish hunters, girls in boys' clothing...
...panorama of Morrocco and its outlying districts to sustain an old story that had no business being converted into a movie in the first place. But to condemn the picture's direction and plot is not an deprecate either the acting of its stars or the Impressive Technicolor in which it is filmed. Marlene Dietrich as a rich adventuress and Charles Boyer as a renegade monk give performances that one can appreciate without an adequate story, and the picture's coloring guarantee it the box-office success it would not receive had it been produced in the customary black...
...technicolor is invaluable in a picture of this sort, and the logging sequences are particularly well done. Admirers of tall timber and crashing cataracts will be right in their element...