Word: technicolors
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Dates: during 1940-1949
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...second, feature is a Technicolor short, "The Fighting Engineers", which glorifies that arm of our services. It's the sort of thing that the men concerned are proud to see, but always nauseates them a little...
...there had been a plot, and if Betty Grable and John Payne could do some thing more than look like Mr. and Mrs. Superman, "Springtime In the Rockies" might have been something more than a hot trumpet solo by Harry James in technicolor. But you can't toss off Carmen Miranda, as much the gleeful eyeful as ever, whose antics are as refreshing as a Navy Smoker...
Saludos Amigos (RKO-Radio-Disney) is a good-neighborly, Technicolor whimsey that has made Walt Disney one of South America's favorite North Americans. Shown first in South America, the film broke theater records; one audience in Rio de Janeiro screamed so loudly for an encore that another feature had to be halted in mid-reel and Saludos Amigos run off again...
...scenery's great when Betty Grable, John Payne and the Canadian Rockies get together. Add a dash of technicolor and flavor with Harry James' hot trumpet and you might have something in the way of escapist fare. But "Springtime in the Rockies" barely escapes with its life after being mistreated by such cinema bogeys as lack of plot and the inability of Grable or Payne to do much more than look very much like Mr. and Miss Atlantic City...
Arabian Nights is a forerunner of a flood of Technicolor pictures scheduled to come from Hollywood in this year. Last year Hollywood made 25 feature films in color, some 10% of its total footage. It now has 36 in production or preparation. One big studio (20th Century-Fox) plans to make 25% of its features in color. The Technicolor Motion Picture Corp., which processes color film for all the studios, is turning out some 7,000,000 feet a month. But not many of the feet will be as pretty as Miss Montez...