Word: techno
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Dates: during 1970-1979
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...hereafter, The Santa Corporation's drive built speed. To feed its growing need for expertise, the company created a scholarship fund to train promising young elves in the ways of gift-making. Many a Ph.D. in Gift Wrap or Ribbon Tie owed his education to the corporation. These indebted techno-elves devised new gifts for the corporation to make to keep its volume of business high. They developed useless innovations that nobody needed but hordes wanted anyway. They came out with see-through lighters, scented candles, day-glo animal posters, holly-and-ivy neckties and cartons and cartons more...
...restored to accuracy and eloquence, made faithful again to the commands of the mind and the heart? There is, sadly enough, no easy answer. Sincerity is of little help to clichés, even in a suicide note, as Aldous Huxley once remarked. Read, if you can, the Latinized techno-pieties of most ecologists. Good intentions are not likely to produce another Shakespeare or a Bible translation equivalent to that produced by King James' bench of learned men. They wrote when English was young, vital and untutored. English in 1971 is an old, overworked language, freshened sporadically only...
...research in the last decade has focused on space and defense and has had limited practical use. "The supposed technological fallout from the NASA program has been more of a drip-out," says Physicist Ralph Lapp. He characterizes the Saturn F-l moon rocket as a typical example of "techno-giantism," which involves enormous effort and expense to perform an exquisitely specialized task, but so far has almost no application for a civilian market...