Word: techno
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...Electronic dance music, in its different forms—from techno, to house, to electro—has already taken over the club scene in Europe and the Mediterranean region. The world’s top clubs are concentrated in this area, and for good reason. The music played there supplies a unique beat that slowly builds up, tantalizing the senses, before erupting with euphoria, bringing together everybody in the crowd in musical rapture. Often the simple works best—a common theme in techno music, for example, is the repetition of a few lyrics, over and over...
...Still, what else are you going to call it? In an effort to move away from the dreaded 'molecular,' in 2008 Adrià embraced a new name, coined by Catalan journalist Pau Arenós: "techno-emotional." The term was received with relief among some chefs desperate for a more lyrical description of what they did and derision among the better part of the food-writing community; this year, it got no traction at all. Instead, Adrià opted for 'scientific gastronomy,' while McGee, arguing that all cooking involves scientific processes, made a plea for plain and simple 'gastronomy...
Daniel Suarez, a software consultant in Los Angeles, sent his techno-thriller Daemon to 48 literary agents. No go. So he self-published instead. Bit by bit, bloggers got behind Daemon. Eventually Penguin noticed and bought it and a sequel for a sum in the high six figures. "I really see a future in doing that," Suarez says, "where agencies would monitor the performance of self-published books, in a sort of Darwinian selection process, and see what bubbles to the surface. I think of it as crowd-sourcing the manuscript-submission process...
...More than that, Masdar City and the WFES as a whole show the triumph of a kind of techno-environmentalism that would be all but unrecognizable to the crunchy nature lovers who once dominated the green movement. A walk through the summit's cavernous exhibition area, where models push mini-wind turbines, reveals booths dedicated to thin-film solar arrays, geothermal pumps and carbon-trading consultancies. There's little about trees or wildlife, nothing about environmental sacrifice - this is about the business of getting the carbon out of our energy supply as quickly as possible. And even in the middle...
...brought us the Mac machine that defines the personal-computer experience today. He changed music with the iPod, nearly making Sony obsolete. The touchscreen iPhone conquered Motorola's once so hot Razr. It's his vision and insane focus on style and function that made Apple the temple of techno-cool. So, if Apple is Jobs, what is it without...