Word: technologist
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There are a lot of different factors Micheale Kester has to juggle when she invents your next scoop of ice cream. Right now she's not as concerned about flavor or texture--although those are important--as she is about architecture. Kester, a food technologist in the Burbank, Calif., labs of ice cream giant Baskin-Robbins, has been fooling around with an idea for a flavor she calls Cinnamon Bun, but first she has to make sure the stuff will hold together. If you're not careful with the size and number of your chips, nuts or bun bits--what...
...food and rebuilding its flavor, those flavors are sent out to other labs in the building to determine how they hold up in food products. In the dairy department, flavors are tested in ice creams, puddings and--most challengingly--yogurt. "Yogurt is a very dynamic system," says food technologist Dan O'Brien. "You start off one flavor at the beginning of the product's shelf life and get a very different one at the end." In the bakery department, the scientists fret over how flavors hold up when food is placed in an oven. "The flavor may be great...
...Technologist Eric Drexler envisioned a future in which machines far smaller than dust motes would construct everything from chairs to rocket engines, atom by atom; in which microscopic robots would heal human ills, cell by cell. Sixteen years after the publication of Drexler's book Engines of Creation, the molecular-scale technologies most immediately available to consumers are somewhat less fantastic: stain-resistant khakis and more durable tennis balls...
...hardest truths for any technologist to hear is that success or failure in business is rarely determined by the quality of the technology. Betamax was better than VHS; the Mac operating system is superior to Windows. Even in the transportation business, there is the cautionary tale of Preston Tucker, who in the 1940s designed a "car of the future" packed with such safety innovations as a padded dashboard, disk brakes and safety glass--a car so far ahead of its time that only 51 were ever produced. In fact, the annals of high-tech history contain remarkably few cases...
...Remember Tucker? One of the hardest truths for any technologist to hear is that success or failure in business is rarely determined by the quality of the technology. Betamax was better than VHS; the Mac operating system is superior to Windows. Even in the transportation business, there is the cautionary tale of Preston Tucker, who in the 1940s designed a "car of the future" packed with such safety innovations as a padded dashboard, disk brakes and safety glass--a car so far ahead of its time that only 51 were ever produced. In fact, the annals of high-tech history...