Word: technotalk
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...Sting, Jaws--were broad based, reflecting the audience's demographic democracy. Star Wars devised a novel equation: here was a film every teenage boy wanted to see a dozen times. Lucas spoke, from his bionic heart, to the American boy's love for shiny gadgets, spiffy uniforms, authoritative-sounding technotalk and a hot rod that shoots really cool laser blasts. The film certified a new wisdom: megamovies were now the province of the young male...
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