Word: techs
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Dates: during 2000-2009
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That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than just their products, so to establish a more meaningful relationship some are customizing the in-store experience to provide something much deeper: a chance to feel connected to a community...
...just general sportswear manufacturers that are taking advantage of the high-tech trend. Even Speedo, a specialty maker of competitive swimwear, sees an opportunity to introduce its brand to a wider audience. Because it invests tens of millions of dollars annually on research into innovative fabrics and designs, it makes sense for the company to bring its technical expertise out of the pool. "Our consumers are demanding the fusion of function and fashion," says Sheree Waterson, president of Speedo...
There is a cure, but it can be controversial. The basic philosophy: if you can't beat 'em, join 'em. Become one of the increasing number of museums and historical sites that are redesigning their collections with high-tech interfaces, action-packed short films and theme-park aesthetics. The Abraham Lincoln Presidential Library & Museum opened in Springfield, Ill., last year with a talking Honest Abe hologram and a host of other educational parlor tricks. The Marine Corps museum, opening in Quantico, Va., near Washington in November, will use changes in temperature and humidity to immerse its visitors--and, it hopes...
...Wheaton College's Center for the Study of American Evangelicals. Indeed, a last-gasp resistance to this embrace of wealth and comfort can be observed in the current evangelical brawl over whether comfortable megachurches (like Osteen's and Warren's) with pumped-up day-care centers and high-tech amenities represent a slide from glorifying an all-powerful God to asking what custom color you would prefer he paint your pews. "The tragedy is that Christianity has become a yes-man for the culture," says Boston University's Prothero...
...software company Wipro, is helping to reform India's education sector by implementing on-the-ground assessments of the effectiveness of teaching programs at thousands of schools in the country's Karnataka state. It's no coincidence that many of India's most innovative philanthropists come from the Bangalore tech sector, home to relatively young, self-made tycoons who often have more global experience than counterparts in China or Japan. "India is much more connected internationally," says Jai Mukherjee of New Philanthropy Capital, a London-based charity-consulting firm. "You see these trends move to India faster than the rest...