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...they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work...
...create the sketchy offers, which are outsourced, but neither did it have a handle on them. "We have always policed offers for content," says Pincus. "But there's thousands of offers and hundreds of new ones every week." Facebook and MySpace tightened their guidelines after getting complaints. Then a tech blogger confronted the CEO of a company that creates offers. She answered his accusations unwisely ("S___, double s___ and bulls___"), and it blew up online. Also on the Internet: footage of Pincus speaking at a University of California, Berkeley, event about how he funded his start-up. "I did every...
...high-tech - and essentially idiot-proof - alternative is to back up your stuff online. A growing number of companies will automatically sweep your hard drive and keep a copy of the information that is there in the internet "cloud." Many early adopters use Mozy or Carbonite, which allow users unlimited backup space for the cost of a latte each month. For the cost of a lobster, rival sites such as SugarSync offer additional features like non-emergency access to backed-up files - e.g., the ability to update something in your office that you were working on at home. (See five...
...unclear whether Satyam's new owner, Tech Mahindra, will benefit as assets are identified and recovered. Tech Mahindra bought a 47.2% stake in the tainted company for $600 million in a government auction in April. If the fraud money reappears as assets in the name of the company, its good news for Tech Mahindra, which paid a huge sum for Satyam and its liabilities, says Suresh Talwar, partner at Mumbai-based law firm Talwar Thakore & Associates, Satyam's corporate counsel until 2006. It could be a bonanza for shareholders, too, in the form of dividends or bonus shares, he says...
...increase in the dollar volume of sales on Thanksgiving Day from the same day a year ago, according to Amanda Pires, senior director at PayPal. The online pay site is used by consumers to make purchases at online retailers and at its sister site, eBay. (See the best tech gifts...