Word: techs
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Expanding to the world's second most populous market hardly seems loony. After all, no American sports league has exported its brand better than the NBA, which sells more than $750 million in merchandise overseas annually. Its games are broadcast in 215 countries. And India offers a growing, tech-savvy economy with a billion potential consumers--60% of whom are below age 30--who could sop up NBA merchandise and follow their favorite players on NBA.com...
...Expanding to the world's second most populous market hardly seems loony. After all, no American sports league has exported its brand better than the NBA, which sells more than $750 million in merchandise overseas annually. Its games are broadcast in 215 countries. And India offers a growing, tech-savvy economy with a billion potential consumers - 60% of whom are below age 30 - who could sop up NBA merchandise and follow their favorite players on NBA.com...
...starter kit, the NXT box I cracked open was packed with some pretty high-tech gadgetry. For $250, you get 577 pieces, including sensors that can detect sound, light, touch and obstacles (using ultrasound). You can even control it wirelessly with Bluetooth technology. Most robots are fun for a day or two. Lego offers a more lasting thrill; you can build a robot of your own design, play with it for a while, then pull it apart and build something else...
...India last week, the high-tech boomtown of Bangalore was wiped from the map. No, it wasn't hit by a nuclear attack or a natural disaster. Instead, the city simply ditched its British colonial--era moniker in favor of Bengalooru, which, in the local Kannada language, means "town of boiled beans." Other big Indian cities have already taken new names--Bombay is now Mumbai and Madras became Chennai. According to Kannada writer and Bengalooru advocate U.R. Ananthamurthy, such moves are a long-overdue reassertion of local identity. "It was the colonizer who changed the name first," he says...
...into people's fears. Pickel, who designs haunts throughout the country, knows how to use architecture to creep out people, with features like wide rooms with low ceilings, elusive exits, crawl spaces, or uneven, shifting floors. Other eerie additions include lighting that comes from the ground, a high-tech sound system (allowing a variety of sounds to play at the same time), smells (like rotting earth) and the storyline. "A haunted house is like a horror movie and you are figuring out the story as you walk through it," says Pickel...