Word: techs
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...team that teaches BS 54 (a.k.a. MCB 54) and clearly shows the pitfalls of a team-taught course. Watch Lue as he describes the actin kinetics behind "dicty" movement (you wouldn't think that nausea and laughter could be experienced together), Lue also likes to show off his tech savvy with animations that are pretty cool to the science nerds that populate the course. He even modifies the trailers of popular movies into short clips about BS 54—but watch out, that grin he wears during them means that you'll actually have to pay attention soon?...
That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than just their products, so to establish a more meaningful relationship some are customizing the in-store experience to provide something much deeper: a chance to feel connected to a community...
...just general sportswear manufacturers that are taking advantage of the high-tech trend. Even Speedo, a specialty maker of competitive swimwear, sees an opportunity to introduce its brand to a wider audience. Because it invests tens of millions of dollars annually on research into innovative fabrics and designs, it makes sense for the company to bring its technical expertise out of the pool. "Our consumers are demanding the fusion of function and fashion," says Sheree Waterson, president of Speedo...
There is a cure, but it can be controversial. The basic philosophy: if you can't beat 'em, join 'em. Become one of the increasing number of museums and historical sites that are redesigning their collections with high-tech interfaces, action-packed short films and theme-park aesthetics. The Abraham Lincoln Presidential Library & Museum opened in Springfield, Ill., last year with a talking Honest Abe hologram and a host of other educational parlor tricks. The Marine Corps museum, opening in Quantico, Va., near Washington in November, will use changes in temperature and humidity to immerse its visitors--and, it hopes...
...Wheaton College's Center for the Study of American Evangelicals. Indeed, a last-gasp resistance to this embrace of wealth and comfort can be observed in the current evangelical brawl over whether comfortable megachurches (like Osteen's and Warren's) with pumped-up day-care centers and high-tech amenities represent a slide from glorifying an all-powerful God to asking what custom color you would prefer he paint your pews. "The tragedy is that Christianity has become a yes-man for the culture," says Boston University's Prothero...