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...worried that interactive campaigns could be intrusive. Not everyone wants to be talked to by a billboard. "If somebody starts pinging phones, there's going to be consumer backlash," says Tom Burgess, ceo of Third Screen Media, a mobile-marketing and software consultant. For that reason, the newest high-tech outdoor campaigns invite consumers to opt in, say, by sending a text message. For example, insurance-company Nationwide is encouraging visitors to send in snapshots via a company website. Each afternoon it posts selected photos on the 23-story Reuters billboard in New York City's Times Square...

Author: /time Magazine | Title: Getting On Board | 4/16/2006 | See Source »

...ultimately it is Rochester Park in one-north district?the city's newly minted tech and biomedical-science hub?that is Singapore's hottest dining address today. The colonial-era homes of British military officers have been transformed into retail outlets and restaurants. Try Graze, tel: (65) 6775 9000, the bistro established by Yenn Wong, owner of Hong Kong's JIA boutique hotel. And don't miss Min Jiang, tel: (65) 6774 0122, a sibling of the Sichuan restaurant of the same name at the Goodwood Park Hotel. The Ernesto Bedmar-designed interior is uncompromisingly modern, and the cuisine decidedly...

Author: /time Magazine | Title: Braving The Burbs | 4/10/2006 | See Source »

...tide may be ebbing. Xie says "liquidity has slowed sharply" in the world's major economies, and investors who are still bullish had better be careful. "The last time [sentiment] was like this was in 2000," says Xie, shortly before the tech bubble was pricked in part by interest-rate hikes. Likewise, Xie expects rising rates to put an end to today's stock boom. Others aren't so bearish, but concede that higher rates may at least temper equities' recent giddy gains. Citigroup last month lowered its expectations for global stock returns for the next 12 months...

Author: /time Magazine | Title: Pumped about stocks | 4/10/2006 | See Source »

Some teens will do fine with a hazy idea of life after graduation. But others need an answer to the question Where am I going to use this? says Mike Seaton, who oversees the career-tech programs in the Glendale Unified School District. In a survey of California ninth- and 10th-graders released last week by the James Irvine Foundation, a nonprofit that awards grants to youths, 90% of students who don't like school said they would be more motivated by classes relevant to their future careers. Those students have many backers, including at least one eager salesman...

Author: /time Magazine | Title: Arnold Sells His Road to Success | 4/9/2006 | See Source »

...match, 30-24. “They have good hitters,” Ridolfi said. “Once the ball went by the block, we couldn’t defend well.” Harvard will round out its season with a match against Hay rival New Jersey Tech on Saturday afternoon. And though the Crimson knows that its season will soon be over, having lost twice this season to the Highlanders will be motivation enough. “It’s a matter of pride,” McKiernan said. “They?...

Author: By Karan Lodha, CRIMSON STAFF WRITER | Title: After Disappointing Loss, Crimson Routed at Home | 4/9/2006 | See Source »

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