Word: teendom
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Dates: during 1980-1989
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...teenagers that rose-tinted light. Sixteen Candles (1984), The Breakfast Club (1985) and this spring's hit Pretty in Pink succeed because they are about the kids who go see them--not the locker-room sadists, lubricious cheerleaders and barons of barf who populate the Porky's films, but teendom's silent majority of average, middle-class suburban kids...
...still they breed, obeying the first law of commerce: You tailor your product to your market. More than half the U.S. movie audience is in the 12- to-24 age group, so Hollywood keeps grinding out these smudged, cracked fun- house mirrors of teendom. It matters not that most megahits cast their nets over broader demographics. Teenpix come close to guaranteeing a decent return on a modest financial and creative investment. They will keep coming until Chip and Wendy Q. Public weary of seeing their screen doubles lose their virginity for the zillionth time to an MTV beat...