Word: teens
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Dates: during 1980-1989
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Fairfax's decision to sell the two magazines represents an abrupt about- face. It was only a year ago that the company, which is Australia's second largest publishing concern, dispatched Yates to the U.S. to create Sassy, an American version of Fairfax's fabulously successful Australian teen magazine Dolly. Last September, upon hearing that Ms. Founders Gloria Steinem and Patricia Carbine were looking for a new source of funding, Yates persuaded her Australian bosses to buy the magazine for a reported $10 million. She then installed Summers, a feminist historian and former chief of Fairfax's New York bureau...
...kiss (not too wet or too wide, and never with flavored lip-gloss) and the "Truth About Boys' Bodies" ("the average amount of semen per ejaculation is one-quarter of an ounce"). Sandwiched between the glossy but no-nonsense fashion pages and gushing paeans to the latest teen idols is at least one hard-hitting article, like the story of a teen whose best friend died of AIDS...
Pratt, who worked briefly at Teen and McCall's before being recruited by Yates, says Sassy is much more difficult to edit than its conversational tone would suggest. "Coming up with story ideas is still a stretch," she remarks, sitting in her uncluttered pink office overlooking Manhattan's Times Square. After only three issues, Sassy already has a circulation of 280,000, a figure Yates predicts will balloon to 1 million over the next five years. That would put Sassy in the same league as its chief competitors, Seventeen (circ. 1.86 million) and Teen (circ. 1.19 million), and make...
...biggest hullabaloo, however, was generated by Madonna. Although she has darkened her hair, is costumed in almost pristine propriety and speaks in grave, restrained tones with no hint of her trademark teen defiance, her entrance halfway through the first act evokes immediate gasps of recognition. From there, opinion sharply divides. New York Times Critic Frank Rich hailed her for "intelligent, scrupulously disciplined comic acting." Clive Barnes of the New York Post said, "There is a genuine, reticent charm here, but it is not ready to light the lamps on Broadway." But most first-nighters implied she had been hired...
Youngsters are sometimes physically unable to return home. Detroit police frequently find juveniles locked in crack houses by older dealers. The teen dealers sit inside, selling drugs through slots in a wall. "There were bars on the windows, bars on the doors, and they had McDonald's food delivered in," says an Arkansas police chief about a group of local teens recruited to Detroit. "They were virtually held captive...