Word: teens
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...Azria wants to take the company public but not imminently. "We expect to reach $1.3 billion in revenue in 2007," he says. "Any company of my size cannot live without thinking it's possible to go public one day." This fall the group will introduce an inexpensive line of teen clothing called MaxRave in 488 stores around the country. It will also launch its first online store early next year. "When I first met Max, he was doing items, baby dolls," recalls Lubov. "I pushed him into doing collections, juniors. You miss out on sales when you do items. People...
Although sports injuries are a danger at any age, youngsters in their preteen and early teen years are particularly vulnerable, especially to vigorous, repetitive movement, because of the way their bones grow. Instead of expanding all along their length, as you might assume, young bones generate new tissue at so-called growth plates located near the ends of most bones. "The growth plate is actually at its most vulnerable in the year before it closes," says Dr. Jon Divine, medical director of the Sports Medicine Biodynamics Center at Cincinnati Children's Hospital in Ohio. Reason: a protective band of tissue...
...ironic wrinkle: the U.S., where Esprit first became famous, has been left out. Though now its main offices are in Hong Kong and Germany, Esprit was founded in San Francisco in 1968, and by the 1980s its brightly colored knits and shirts were must-haves for any American teen. But today sales in North America account for only about 3% of revenues. Even Krogner admits that the brand "has lost its relevance" to the American consumer...
...Little Miss Sunshine, come to think of it. Yes, the youngest member of a perfectly dim and dysafunctional American family is determined to compete in one of those horrific sub-teen beauty pageants. That, however, is merely a pretext to cram them into a decrepit VW bus and set them on the road to nowhere. The central joke is that their behavior is perfectly sublimated and perfectly committed to the intricate desperations by which they hope to gain fame, riches or, in the case of a recently defrocked Proust scholar, an alternative to suicide. All in all I thought...
...interview questions, Giordano and her colleagues could draw on the wisdom of generations of sociologists, whose calling in life is to take messy, intimate personal experiences and social attitudes and turn them into discreet, orderly, crunchable numbers. A question designed to gauge how attached a teen is to his or her partner might offer choices such as "I would rather be with X than anyone else," "I am very attracted to X," "X always seems to be on my mind" and so on. The researchers then used the responses to analyze each subject's feelings about his or her love...