Word: teens
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...DreamWorks' Monsters vs Aliens would be among the year's top-grossing pictures, but who saw Cloudy With a Chance of Meatballs coming? The success of Meatballs, G-Force and Where the Wild Things Are underlines the movie industry's hope that in every jaded teen or wizened adult there's an inner child whose sense of wonder and spending money are waiting to be tapped...
...main storyline chronicles the dissolution of the close friendship between the straitlaced and ultra-successful Darren and the rebellious, insecure Steve (Josh Hutcherson). Each teen deals with his own emotional baggage: Darren fends off the suffocation of his upper-middle class suburban milieu and his father’s chant of “College! Job! Family!” while Steve copes with an absent father and an alcoholic mother...
...fact, Disney's successful moves, along with similar ones by Nickelodeon, which is in the teen-star business too, have created something of a boomlet in the child-talent business. Big agencies such as CAA and William Morris Endeavor now have dedicated youth departments. "What used to happen is that we would find the talent, and there would be a feeding frenzy," says Marsh. "Now that we've shown these are potentially viable clients for them in the long term, talent agencies have become more aggressive in finding their talent before we do." And locating them, he says...
Executives at Disney must know that its streak of luck with fresh faces can't last. For a start, there are not many genuine teen stars out there. Second, even tween girls - Disney Channel's main consumers - can generate ardor for only so many other humans. The company has recently made moves to find story lines and characters elsewhere, paying $4 billion to buy Marvel Entertainment merely to get access to some of its lesser superheroes. (The big ones, like Spider-Man, are already spoken for.) Comic-book characters can't give concerts or go to a meet-and-greet...
...Nightlight” is the Lampoon’s spin on the awkward-girl-meets-dreamy-vampire series created by Stephanie Meyer that has taken the tween, teen, and even some of the adult market by storm...