Word: telecast
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Dates: during 1950-1959
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...certain sense the money all went to waste. For Saturday's telecast was important mainly as a part of the NCAA's new regional "game of the week" plan, and the true test of this plan came not this past weekend, in Hanover's Memorial Field, but this past summer in New York's Madison Avenue. It was then that CBS, having bought from the NCAA the right to televise five games this fall on a regional basis, tried to sell this telecast "package" to a sponsor. At the desired prices, however, no one was buying. Sponsors were first...
...official of Boston's WNAC-TV yesterday blamed the National Collegiate Athletic Association, the Columbia Broadcasting System, and the University for his station's failure to carry this Saturday's telecast of the Harvard-Dartmouth game...
Meanwhile, CBS technicians have been busy for weeks setting up apparatus for history's first telecast from Hanover, N.H. A special microwave circuit is needed to transmit the voice and picture from "way back in the hills," Bailey said...
...denied, however, that technical preparation for Saturday's program is costing CBS $50,000, as Boston newspapers reported yesterday. Bailey would not name the correct figure, but said the telecast would be "very expensive...
Since CBS has gotten no overall sponsor for Saturday's game, WNAC could have carried the telecast without paying anything to the network. Had the local station obtained a sponsor, however, it would have given CBS a certain percentage of the fee it received...