Word: telecast
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...problems are further complicated by the sponsorless Jack Carter Show, an hour-long variety program telecast from Chicago (Sat. 8 p.m., E.S.T., NBCTV) and linked to Your Show of Shows under the generic name of Saturday Night Revue...
Three years ago, when Kraft Television Theater (Wed. 9 p.m., NBCTV) first went on the air, the audience numbered in the thousands, most of them in bars. Last week, as Kraft celebrated its 150th performance, the hour-long show was telecast to an audience of millions, but with little change in the original beer-and-skittles diet that had won friends and fans among the bar watchers...
Standard cinema technique is to use only one camera, which is dollied forward or backward for each different shot. The consequent waste of time and continuous changes of lighting have run the cost of film far beyond the cost of a "live" telecast. Even the cheapest B movie costs upwards of $100,000, and it takes about 60 minutes of working time to produce one minute of film...
...close-ups and cross-shots with the side cameras. They completed the shooting of His Brother's Keeper in one day, got a minute of film for every 16 minutes of working time. The total production cost came to $6,000-no more than a similar live dramatic telecast would cost. "And if we do only one or two repeats of the show," says Telford, "the production cost drops to practically nothing...
...Brooklyn theater last week, 4,000 junior high school students booed Russia's Andrei Vishinsky and warmly cheered U.S. Delegate Warren Austin. Except for these partisan outbursts, the teen-agers found the long speeches and static drama of the specially arranged telecast of United Nations in Action (weekdays, 11 a.m. & 3 p.m., CBS-TV) neither so funny as Milton Berle nor so exciting as baseball. "Of course," one 14-year-old conceded, "baseball is more known, because it's older than the United Nations...