Word: telecast
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...having some difficulty in deciding exactly what to present," said Harlow Shapley, Payne Professor of Practical Astronomy. Shapley has consented to telecast a condensed version of his popular Cosmography course at the request of the California Academy of Science. His class "attempts to orient man in a complex Universe...
With a few scattered exceptions, nothing went very well last week on TV. The Thanksgiving Day parades, telecast from Manhattan, Newark and Detroit, found Santa Claus arriving a month early to suit the convenience of such department stores as Macy's, Bamberger's and J. L. Hudson's. The famed Macy parade in Manhattan was taken over for TV by NBC's Home program, and the usually competent Arlene Francis seemed to lose all her accustomed aplomb out in the autumn air. Arlene spent most of her time clucking maternally at some refugee children, miscalling...
...just the craziest thing that ever happened to me." And things promised to get crazier yet. At week's end Mrs. Deibel was told to brace herself for a new surge of silver, touched off by the kinescope of Moore's show when it was telecast in cities which had not received the live program...
...gave some ground to rival NBC last fortnight in the endless contest for network supremacy (TIME, Sept. 20). NBC's most expensive, ambitious attack to date was Satins and Spurs, starring Betty Hutton, the first of a series of $300,000 "spectaculars" (telecast in color). Most critics gave it restrained applause, but after comparing the Trendex ratings of Satins (16.5) and its own Toast of the Town (34.6), CBS confidently launched its counterattack last week...
Other high-powered weapons, yet to come, in the CBS arsenal: The Chrysler Show, consisting of two separate series. The first is Shower of Stars (Sept. 30, 8:30-9:30 p.m. E.S.T.), a color-telecast monthly musical series. First offering: a musical "extravaganza," starring Betty Grable, Harry James, Mario Lanza. Climax (Oct. 7. 8:30-9:30 p.m.) is a thrice-a-month drama show. First offering: The Long Goodbye, with Dick Powell, Teresa Wright, Caesar Romero...