Word: telecast
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...movie, flown here from New York, shows Murrow making his charges against McCarthy, the Senator's reply, and Murrow's final answer. The dispute was shown on Murrow's television program last month, but was not telecast originally in Boston...
Three networks-NBC, ABC and Du Mont-telecast the opening two days in full. CBS, with the most daytime-sponsor bookings at stake, took the stand that televiewers ought to have a choice of entertainment ("Not everybody wants to get in on the McCarthy fight"), and confined itself to Morning Show and late-at-night filmed highlights. After a look at the ratings, NBC this week announced that it would substitute filmed summaries for the real thing. The first two days, reported the network, had cost it more than $125,000 in canceled commercial programs. ABC, with some 50 stations...
...Sundays and holidays, and St. Louis will televise home games only when the ballpark is sold out. Baltimore, a majorleague newcomer, will broadcast 26 home games and 30 on the road. And Cleveland is making an experiment this season that other cities are watching: no home games will be telecast, but all road games will be seen on Cleveland TV screens. The hope is that this will whet the fans' appetite for the home games. If Cleveland's paid attendance improves radically, many other teams may switch to the same plan...
...representative of the NCAA who asked to remain unidentified, said last night, however, that there had been "a good deal of discussion" at the NCAA offices on a proposed Harvard-Yale game telecast...
Bushnell charged that the NCAA couldn't have approached Harvard since it still has not found a sponsor for the 12-game schedule. But the NCAA official said yesterday that the Association not only has a tentative sponsor, but that the Harvard-Yale telecast was one of the key moves in the attempt to sign a sponsor by giving the program a traditional Ivy appearance...