Word: telecasters
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Dates: during 1940-1949
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...Also some grownups': Arturo Toscanini, arriving early at the NBC studio to conduct his first television concert (TIME, March 29), overlooked CBS's competing production (the Philadelphia Orchestra's first telecast) and happily tuned in Howdy...
Last week, after Music Czar Petrillo lifted his ban on television (see NATIONAL AFFAIRS), the networks scrambled to be first to televise their big symphonies. CBS won by a nose, with a telecast of the Philadelphia Orchestra. It was an interesting performance: Maestro Eugene Ormandy, unwarily popping a peppermint into his mouth in midpassage; the camera ogling the girl members of the orchestra. But for most televiewers it was just a curtain raiser for Toscanini, half an hour later...
...assignments as presidential inaugurations, Olympic ski jumps, an eclipse over Brazil, and Edna Wallace Hopper has converted Grauer into something of a quick-change artist. Last week, for example, he was a solemn reader of blank verse (Living-1948), a slightly sardonic moderator (Author Meets the Critics), a whimsical telecast quizmaster (Americana Hall), a rather bubbly announcer (Chesterfield Supper Club). On the NBC Symphony, he had to hurry ("Toscanini won't wait a second," he confided, "I really have to rush before the downbeat...
Last week McDonald believed that he had solved the troublesome triangle with a simple formula: pay-as-you-see. His company's scientists, he said, had perfected a method of peeling several key frequencies off the television band, channeling them through telephone wires. Without these essential frequencies, the telecast is received as a meaningless blur...
...Gaul Is Divided, was a comedy about G.I. black market operations in France, and perhaps not worth so much fuss. But stage & screen bigwigs by the dozens and critics by the score came to look things over. Paramount and Pathe newsreelmen took shots. This week NBC will telecast the play, plans to do the same for all seven plays...