Word: telecasters
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Dates: during 1950-1959
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...just the craziest thing that ever happened to me." And things promised to get crazier yet. At week's end Mrs. Deibel was told to brace herself for a new surge of silver, touched off by the kinescope of Moore's show when it was telecast in cities which had not received the live program...
...gave some ground to rival NBC last fortnight in the endless contest for network supremacy (TIME, Sept. 20). NBC's most expensive, ambitious attack to date was Satins and Spurs, starring Betty Hutton, the first of a series of $300,000 "spectaculars" (telecast in color). Most critics gave it restrained applause, but after comparing the Trendex ratings of Satins (16.5) and its own Toast of the Town (34.6), CBS confidently launched its counterattack last week...
...Tuneful. Both Medic and Satins and Spurs (telecast in color) proved first-rate. The spectacular (a word detested by everyone at NBC, except the publicity department and President Pat Weaver) was big and tuneful. The book (by William Friedberg and Producer Liebman) contained the usual musical-comedy eyewash: Betty Hutton was cast as an untutored cowgirl who comes to Manhattan, falls in love with a LIFE photographer, falls out of love, falls back in love again. But it was a fine vehicle for the Hutton bounce and enabled her to do her brash singing and dancing against a background...
...week for co-starring on NBC's Today with Dave Garroway, stopped traffic in Paris, Rome, Cairo and Tokyo on a whirlwind round-the-world tour. London was skipped because NBC felt that British memories might still be green about Muggs's narrowly stealing the coronation telecast from Queen Elizabeth. NBC Pressagent Mary A. Kelly, one of Muggs's entourage of five, wrote home excitedly that Parisians were exclaiming, "Regardez la petite béte!" and that "even Robespierre would have admired the mobs in our wake...
...most unusual note in the week's scheduling occurred at 11 o'clock one morning. Housewives tuning in on Wednesday's Home program were handed a full-fledged battle instead of Arlene Francis and her pots and pans. Called "Operation Threshold," the program was telecast from Maryland's Fort Meade, and was aimed at showing how headquarters could watch its units on TV as they charged up an enemy-held hill. If perfected, combat TV could conceivably eliminate noncoms and junior officers, and foot soldiers would get their orders-and criticisms-direct from the commanding general...