Word: telecasters
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Dates: during 1960-1969
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Fair play may be the rule on the football field, but in the announcer's booth it is the sponsor who calls the plays. During a recent ABC telecast of a game between Southern Methodist and Texas A. & M., the announcers referred to the S.M.U. team as the "Horses," the "Colts" and the "Ponies"-but never by their accepted nickname, the Mustangs. Reason: one of the show's sponsors was the Chevrolet Camaro, which is in direct competition with the Ford Mustang...
...last week. The enthusiasm is understandable, for sport is the most consistently exciting spectacle on TV. The cameras follow the bouncing ball with such telescopic expertise that they have turned the living room into a locker room and Daddy into a sports nut. This season the three networks will telecast 796 hours of sports-more than twice as much as ten years...
Since joining ABC in 1960, Arledge has increased the network's yearly coverage of sports from 140 to 325 hours and its sports-programming revenues from $2.5 million to $65 million. As executive producer of the Wide World of Sports, which has telecast 90 different sports events in 31 countries, he goes to uncommon lengths "to capture the spirit of the place, the people and the event." In 1965, when a team of mountain climbers scaled the Matterhorn to celebrate the 100th anniversary of the first ascent, they were greeted on top by an ABC camera team that...
...MISS AMERICA PAGEANT (NBC, 10 p.m.-midnight). Telecast live from Atlantic City...
...minute press conference-staged by the public relations firm of Hill & Knowltoa and telecast live from Manhattan's' Plaza Hotel - Svetlana maintained a sweet Slavic charm and a rosy-cheeked, auburn-haired innocence, despite her first exposure to a free press and although one reporter was frisked by private detectives on the way in. She also displayed a dedication to liberty that stood in sharp if glossy contrast to her family background. More surprising was her spirited defense of her father-a demonstration that even a dictator with the blood of some 9,000,000 kulaks and political...