Word: telecasting
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Dates: during 1960-1969
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...color telecast represented the first time that the Olympics have been beamed live between continents. The 27 hours of programming, scheduled for this week as well, is the most extensive coverage ever devoted to any sporting event; in terms of logistics alone, it is the most complex and comprehensive effort any network has ever expended on an event, including space shots, the war in Viet Nam, and national political conventions...
...sure, all three networks now employ the instant replay, stop-action and other camera techniques that make going to the stadium obsolete. But ABC, which popularized many of the innovations, is still the peerless pro. A case in point was its telecast of the final round of the Bing Crosby National Pro-Am Golf Tournament from Pebble Beach...
...contrast, CBS's Super Bowl coverage was unimaginative and, worse, cluttered with cliches and network promotions. One "promo" actually ran right through a kickoff. Paid commercials also got in the way-but it was easy to see why. Commercial time for the Super Bowl telecast sold for an unprecedented $150,000 a minute...
Pusey said that WGBH violated longstanding Harvard policy by not seeking official permission for a telecast from Lowell Lecture Hall...
...horse and spent only 75?-to treat some farm hands to a barrel of cider. In 1860, Lincoln won the presidency without leaving Springfield or making a single speech; his entire national campaign cost $100,000-a sum now barely sufficient for one 30-minute national telecast...