Word: telecasting
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Dates: during 1980-1989
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Farfetched? No doubt. But when Tu o Nadie (Nobody but You), the Mexican novela that spun this improbable yarn, was telecast on Los Angeles' KMEX last spring, it drew more viewers for its time slot than any other independent station in the area. Nor was that an anomaly for Los Angeles' thriving Channel 34. An affiliate of SIN (the Spanish International Network), KMEX tops two of the city's three major network affiliates in reaching young adults during certain important time periods. "When I came to this station in 1963, I was told it was a dead-end business because...
...works of journalism can claim the label definitive. But to many viewers and critics, PBS's 13-part series Viet Nam: A Television History, first telecast in the fall of 1983, seemed a valid contender for the title. Scrupulously researched, the $5.6 million project recounted the complex history of the war with admirable thoroughness and dispassion. The series was widely praised as a comprehensive and balanced piece of work, and it won a host of major journalism awards, including six Emmys...
Some have charged that PBS succumbed to at least indirect pressure from the Reagan Administration to telecast the AIM program. The film was partly funded by a $30,000 grant from the National Endowment for the Humanities, awarded by then NEH Chief William Bennett, now Reagan's Secretary of Education. The program was later given a special screening at the White House, to which PBS officials were invited. Such interest at the top levels of Government, critics say, can hardly be ignored by a TV service depending on federal funds for its existence...
...them about missions to rescue American POWs in Viet Nam, drew big audiences. On TV, Viet Nam veterans, once portrayed as troubled loners, are now the sympathetic crime fighters of such hit shows as The A-Team and Magnum, P.I. First Blood scored unusually high ratings in a telecast on NBC last month, and orders for video cassettes of the film have jumped 25% since the release of Rambo...
...average 38.6 rating over its seven nights. A month later, The Thorn Birds, also on ABC, surpassed that score with a whopping 41.9. Enticed by these colossal numbers, all three networks began developing mini-series at a rate unseen since the heady days following the ground-breaking 1977 telecast of Roots (at 45.0, still the all-time ratings champ). Such "long form" dramas, however, need out-of-the-ordinary ratings to justify their hefty production costs (a reported $32 million for Space, for example), especially since most of them do poorly in reruns. And as the minis proliferate, maxi- audiences...