Word: telecasting
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...York adman made a few helpful suggestions last year about a new TV panel show called Down You Go. He told Producer Lou Cowan to 1) get rid of his "adenoidal moderator," Bergen Evans, 2) replace his unknown panelists with glittering celebrities, and 3) telecast the show from Manhattan instead of Chicago. Then, the adman thought, there might be a chance of finding a sponsor...
...plain truth, said David B. Wallerstein, general manager of the Balaban & Katz theater chain, is that nine fights and football games cost B. & K.'s Chicago Tivoli theater $23,640. Admissions brought in $14,541. Total loss (excluding normal operating costs): $10,312. The only Tivoli telecast to make money ($1,213) was the Robinson-Turpin fight in September. B. & K. has invested $128,000 in special TV equipment for five theaters, but, said Wallerstein, the company will make no further installations...
...year ago, spurred by a speech by ex-President Herbert Hoover, the U.S. plunged into the Great Debate. The issue: the promise of U.S. troops to Europe. Last week Herbert Hoover, in a nationwide telecast, called for a revival of the debate. Once more, he took the side that had lost...
TVmen get their most persistent needling from the National Association of Educational Broadcasters. Last January N.A.E.B. monitored all the shows telecast by New York City stations during a week-long period and found that the cultural content was approximately zero (TIME, Feb. 5). Last week N.A.E.B. reported its findings in a similar study of TV in the Los Angeles area. Items...
Since the N.C.A.A. plan went into effect this fall, only 19 major games have been telecast across the nation, with one area going without a game each week. Last week it was Louisville's turn to be blacked out. Getting nowhere in his protest to the colleges, Kentucky's Governor Lawrence Wetherby telegraphed to Attorney General Howard McGrath, asking him to order removal of the N.C.A.A. ban. The Department of Justice replied that it considered such bans illegal, noted that it had filed suit last month against the professional National Football League for similar broadcasting restrictions...