Word: telecasting
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...television got a new playwright when Gertrude Lawrence starred in a lavish Theatre Guild treatment of Bernard Shaw's Great Catherine. The Guild and NBC spared no kopeks to give the telecast an opulent, St. Petersburg flavor. Czarina Lawrence had a star-emblazoned court (David Wayne, Joan McCracken, Erik Rhodes, Micheal MacLiammóir), required six sets in NBC's big, new Studio 8G (TIME, May 3). Actress Lawrence could have claimed to be making, as well as re-creating history: ten years ago, in a telecast of Susan and God, she was the first big star...
...Theater television became a reality. An audience at Broadway's Paramount Theater watched a telecast of a boxing bout in Brooklyn on the theater's screen. It was the first time that full-screen television had been shown in a major theater as the event was taking place.The image was transferred from tube to film by a special photographic and developing process, then "fed continuously to a projector and flashed to the screen. The whole converting operation (tube-to-film-to-screen) took only 66 seconds. Images were bright and well-defined, and the sneak preview was hailed...
...Toscanini, having sweated through his first telecast (TIME, March 29), decided to call off the second one. It was too hot under those lights, he complained. Howls of dismay from disappointed televiewers (and NBC's promise to turn up the studio cooling system) changed the old maestro's mind. At concert time, he appeared with no vest, breezed through Beethoven's Ninth Symphony for a fitting finish to his tenth season with...
...Angeles, W6XAO was the first West Coast station to telecast a symphony directly from a concert hall. From a balcony and a box, the cameras made sweeping goo-goo eyes at Yehudi Menuhin, the Los Angeles Symphony, and the audience. But the result was dull and fuzzy...
...Also some grownups': Arturo Toscanini, arriving early at the NBC studio to conduct his first television concert (TIME, March 29), overlooked CBS's competing production (the Philadelphia Orchestra's first telecast) and happily tuned in Howdy...