Word: telecasting
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Cynics said the repentant parties were probably motivated by money: image- sensitive corporations and TV networks provide most of pro golf's cash prizes, and the controversy prompted sponsors like IBM to yank $2 million in advertising from ABC's P.G.A. championship telecast. Whatever the impetus, the response prompted such seasoned observers as Arthur Ashe, the Wimbledon tennis champion and historian of black athletics, to predict sweeping change at exclusive clubs. Said Ashe: "In two or three years it is going to be completely different...
...quite have been another Roots, but the TV event that swept the country last week was no less stirring. The Civil War, Ken Burns' beautifully crafted series, got virtually unanimous raves from the critics before it was telecast. Even so, few expected that an audience of great size would sit still for the 12-hour, five-night history lesson -- a lesson, moreover, with almost no film footage to enliven it, no Hollywood gimmicks to romanticize it and no network publicity machine to hype...
...show promises to have a healthy life beyond last week's telecast. A companion book is selling briskly (Knopf; $50), and a nine-volume set of videocassettes is being offered by TIME-LIFE Video ($188.82). More than 7,000 schools and libraries have queried PBS about acquiring the cassettes and accompanying teaching materials. PBS has already scheduled a rerun for January...
...knew it at the time, but a star was born during this spring's Academy Awards telecast. That night AT&T bought more than $1 million worth of airtime to introduce its new Universal credit card. Since then, AT&T has mailed out 1.7 million cards, prompting predictions that the Universal will become the world's most popular credit plate. Besides having the benefits of a Visa or MasterCard, Universal holders get a 10% discount on AT&T phone calls charged on the card. And for all who apply for the Universal this year, AT&T is tossing...
...reach postseason play. Meanwhile, as drug scandals and other sports controversies proliferate, TV commentators face the difficult task of reporting on events that, in many cases, their employers have a financial interest in. Though less boosterish than they once were, sports journalists have traditionally gone easier on events telecast by their own network. "Too frequently the networks divided sports into 'their' events and 'our' events," notes Dave Marash, a former newscaster who will join ESPN's baseball team this year. "Incidents of probing and candor have been infinitely higher for 'their' events...