Word: telecasting
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...sure, all three networks now employ the instant replay, stop-action and other camera techniques that make going to the stadium obsolete. But ABC, which popularized many of the innovations, is still the peerless pro. A case in point was its telecast of the final round of the Bing Crosby National Pro-Am Golf Tournament from Pebble Beach...
Pusey said that WGBH violated longstanding Harvard policy by not seeking official permission for a telecast from Lowell Lecture Hall...
...horse and spent only 75?-to treat some farm hands to a barrel of cider. In 1860, Lincoln won the presidency without leaving Springfield or making a single speech; his entire national campaign cost $100,000-a sum now barely sufficient for one 30-minute national telecast...
Fair play may be the rule on the football field, but in the announcer's booth it is the sponsor who calls the plays. During a recent ABC telecast of a game between Southern Methodist and Texas A. & M., the announcers referred to the S.M.U. team as the "Horses," the "Colts" and the "Ponies"-but never by their accepted nickname, the Mustangs. Reason: one of the show's sponsors was the Chevrolet Camaro, which is in direct competition with the Ford Mustang...
Since joining ABC in 1960, Arledge has increased the network's yearly coverage of sports from 140 to 325 hours and its sports-programming revenues from $2.5 million to $65 million. As executive producer of the Wide World of Sports, which has telecast 90 different sports events in 31 countries, he goes to uncommon lengths "to capture the spirit of the place, the people and the event." In 1965, when a team of mountain climbers scaled the Matterhorn to celebrate the 100th anniversary of the first ascent, they were greeted on top by an ABC camera team that...