Word: telecasting
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...Commander in Chief took command as soon as the CBS cast and crew of 30 arrived last week to set up the show. The show could not be telecast live on Sunday as it has been for two years, said he, "because this is the Bible belt, and you'd never get anybody to work on Sunday." Producer James Colligan agreed to record the show in advance on Ampex visual tape. Just before rehearsals began, a piano arrived from Kansas City; it was the one given to Truman in the White House by James C. Petrillo and his American...
Paul didn't have television. We can reach more people by TV probably than the population of the world was then." Billy is reaching them by TV (the Trendex for the first live telecast of his New York crusade was 8.1 or 18% of the total audience, as compared to Perry Como with 20 and Jackie Gleason with 12.5). More "decisions for Christ," his headquarters reports, come in from televiewers than from the live audience in the Garden. The live audience is alive too: about 58% of the Garden decisions have been first-time public conversions, but only...
...screen. "Right in your living room," came the muscular Southern voice, "right in your bedrooms, right in a bar-you can let Christ come in." Wearing TV blue but no makeup, Carolina-tanned Billy Graham was bringing down the third-act curtain on the first live U.S. telecast of his New York Crusade. But as Billy continued his "invitation" ("just get up quickly and come right on down"), he was drowned out in a cue mixup by a "special announcer" plugging a Graham book and unctuously imploring viewers to "let us know if Dr. Graham has been a blessing...
Midway in his soul-saving New York crusade, Evangelist Billy Graham will go on TV. This Saturday (8-9 p.m., E.D.T.) on the ABC network, straight from Madison Square Garden, a Graham meeting will be telecast for the first time in the U.S. Cost of the program: $300,000, underwritten by Billy's current campaign backers. After that, muses Graham hopefully, he would like to launch a 26-week religious TV extravaganza. Its sponsors would have to be content with institutional plugs, no hard sell. Though one of the hottest salesmen ever to push intangibles, Billy admits: "It would...
Next day the network offered its "sincere apologies for any personal distress resulting from this telecast," scrapped kinescopes that would have carried the interview to eleven of the 79 stations handling the show, gave Parker and Hamilton an offer-which they scorned-of equal time on Wallace's show. Parker and Hamilton, shrewd cops with good records (whose names are familiar to viewers of Jack Webb's Dragnet), filed complaints of criminal libel against Cohen and his TV hosts both in Los Angeles and Manhattan. Parker announced that he would sue all concerned, including sponsor Philip Morris. Also...