Word: telecasting
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Fiery TV Impresario Arthur Godfrey, who has fired 18 of his friends from his Friends show (Wed. 8 p.m., CBS-TV), finally went whole hog. Last week he fired everybody, including himself, as of July 25, which will be folksy old Friends' last telecast. This leaves Godfrey Friendless but certainly not jobless; with all his other programs he will still be on the air 12½ hours a week...
...attempt to copy the Kefauver technique (see following pages), it was clear that Adlai Stevenson was not enjoying it. His irritation at his unusual role kept breaking out. When newsmen crowded into a dressing room as a makeup man powdered his face and pate for a Los Angeles telecast, Stevenson snapped at a pressagent: "Do we have to have all the photographers here now?" A day later, in San Francisco, when someone pushed a bewildered four-year-old girl into his arms and told her to kiss him, Adlai looked terribly embarrassed. The girl gave him a basket of Easter...
...peppermint "Mamie" carnation flown in from Colorado) and presents for the guest of honor: an antique fan of mother-of-pearl and lace and Iowa steaks, which Club President Mrs. Whitney Gillilland hoped Ike might cook himself. Then all sat back to watch the 30-minute telecast on monitors spaced around the ballroom...
...greater part of the program will be live, but, since it will be telecast on a Sunday, it will be necessary to film parts of the show to give a complete picture of the University. The filmed scenes will include life in the Yard, the Houses, classes, and other events which will occur here during the course of this week...
...understands the basic farm problem and its solution, but feel that his comments on the Murrow broadcast were very misleading. Low-income farmers are not being driven off the land by foreclosures when they can sell out at alltime peak prices; they are leaving, as shown in the Murrow telecast, of their own free will, to take their profits on land prices and find more profitable employment. It is through this migration of surplus low-income farmers to more profitable and useful employment . . . that the farm problem of surplus production and low prices will be solved...