Word: telecasting
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Lions v. Wildcats. He went to a conference, cleaned up his mail, made some notes for his monthly TV report, that night went home to dinner, made his telecast and then went to the airport for a flight to Tampa. At take-off time, the governor was missing. A staffer found him in the baggage room, chinning with the porters. In flight, he worked on state papers, read a chapter in a book on Southern economic problems. Next day he made two speeches, talked to some old people basking in the sun and to some Democratic leaders at the hotel...
When NBC put on last week's Spectacular (Sun. 7:30 p.m.), it was doing more than merely telecasting a British farce starring Rex Harrison as an inconstant lover in The Constant Husband. For the first time in history, TV was giving the premiere of a feature film before the movie had been shown in any U.S. theater. Nobody is sure yet exactly where the experiment will lead, but at least three groups had reason to be pleased that it was being tried: the producers (London Films) got $200,000 for allowing the new film to be telecast...
...certain sense the money all went to waste. For Saturday's telecast was important mainly as a part of the NCAA's new regional "game of the week" plan, and the true test of this plan came not this past weekend, in Hanover's Memorial Field, but this past summer in New York's Madison Avenue. It was then that CBS, having bought from the NCAA the right to televise five games this fall on a regional basis, tried to sell this telecast "package" to a sponsor. At the desired prices, however, no one was buying. Sponsors were first...
...rate, the regional football plan has been anything but a financial success for CBS this year. It looks extremely unlikely that the network, will again sponsor such a telecast as originated from Hanover last Saturday...
...official of Boston's WNAC-TV yesterday blamed the National Collegiate Athletic Association, the Columbia Broadcasting System, and the University for his station's failure to carry this Saturday's telecast of the Harvard-Dartmouth game...