Word: telecasts
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Dates: during 1950-1959
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...scene tensely. Only 15 minutes before H-hour, the picture grew shaky, wobbled, then disappeared. When it came back, there was a new camera angle, this time from Charleston Peak, 57 miles away. Then, at 9:30 a.m. P.S.T., viewers got what they were waiting for: a live telecast of an atomic explosion, the first ever covered on a television network...
...York adman made a few helpful suggestions last year about a new TV panel show called Down You Go. He told Producer Lou Cowan to 1) get rid of his "adenoidal moderator," Bergen Evans, 2) replace his unknown panelists with glittering celebrities, and 3) telecast the show from Manhattan instead of Chicago. Then, the adman thought, there might be a chance of finding a sponsor...
...Voice. This week, Down You Go is still being telecast from Chicago (Fri. 9 p.m. E.S.T., Du Mont), still has Moderator Evans and the original panel, enlivened by an occasional "name" guest. It also has a sponsor (Old Gold), an audience estimated at 16 million, and it has received an impressive 2,000,000 letters in less than a year. Last February the show went on radio over the Mutual network; this month a Spanish-language version began telecasting in Cuba, and this fall it is expected to be heard in Australia and England. Much of the credit for these...
...plain truth, said David B. Wallerstein, general manager of the Balaban & Katz theater chain, is that nine fights and football games cost B. & K.'s Chicago Tivoli theater $23,640. Admissions brought in $14,541. Total loss (excluding normal operating costs): $10,312. The only Tivoli telecast to make money ($1,213) was the Robinson-Turpin fight in September. B. & K. has invested $128,000 in special TV equipment for five theaters, but, said Wallerstein, the company will make no further installations...
...year ago, spurred by a speech by ex-President Herbert Hoover, the U.S. plunged into the Great Debate. The issue: the promise of U.S. troops to Europe. Last week Herbert Hoover, in a nationwide telecast, called for a revival of the debate. Once more, he took the side that had lost...