Word: telefolk
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Dates: during 1958-1958
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...award as TV's best actress, Polly Bergen outpolled such veteran rivals as the theater's Helen Hayes and the movies' Teresa Wright, an achievement that could be explained only by the fast-developing herd instinct of telefolk that leads them to stick with their own. Polly's reputation has blossomed principally through coaxial cables. Neither Hollywood nor Broadway was impressed with her efforts as singer or actress, but then she signed up for a series of TV commercials for Pepsi-Cola, quickly became known the nation over as the Pepsi Girl. Here and there...
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